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Made with the dedication and expertise of our tea partners in Japan.

Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.

Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.

About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.

Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.

The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.

The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.


Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.

The ceremonial signature has easily become one of my top favorite matchas. I love it so much and look forward to making my daily matcha with it.
I love the chawan, naoshi, and the scoop and sieve that come with the set. The yellow color is vibrant in person and all materials are made out of good quality, providing a ritualistic and calming experience when making matcha. My chasen (whisk) started splintering from the first few uses, even when I soak it in hot water before making my matcha. The instructions say to soak the chasen for 3-5 minutes, but that is a bit long just for the chasen to splinter after a few uses.
Hi Danica,
Thank you so much for your thoughtful review and for sharing your experience with the Golden Hour Ritual Kit. We’re truly glad to hear that you’re loving the chawan, naoshi, scoop, sieve, and the overall ritual experience; and that the set has been bringing you a calming matcha moment.
We’re really sorry to hear about the issue with your chasen (whisk). This is not the experience we want for our customers, and we deeply apologize for the inconvenience caused.
We’ll be reaching out to you directly to better understand what happened with your whisk so we can investigate further and offer you the most suitable solution.
Thank you again for your feedback; it really helps us improve both our products and your experience.
Crafti’s Ceremonial Matcha is great for beginners who are beginning to get into matcha and really affordable!
I really love this matcha. It is very smooth and tastes great!!I love where and how it’s grown and processed and the people who run the company are awesome!! Very nice people!!
I personally get nervous with smooth glass cups because the condensation makes them very slippery to hold, but I love the double walled glass of this cup that prevents condensation from forming. It's also the perfect size and comes with a plastic straw (which I really like). Would buy again!


